Ahmed Farrag

Ahmed is a seasoned business consultant and transformational leader with over four decades of experience delivering strategic growth and operational excellence across the EMEA region. Throughout his career, he has held leadership roles at industry giants such as Sun Microsystems, Cisco, and Smartek21, as well as serving as a trusted independent management consultant to a wide range of clients.

Specializing in business transformation, go-to-market strategy, and operational efficiency, Ahmed has a strong track record of helping organizations identify growth opportunities, optimize business models, and navigate complex change initiatives. By focusing on the 3–5 initiatives that drive most of the impact, he helps organisations deliver incremental revenue, improved conversion, and visible results within a defined timeframe.

Ahmed excels at fostering strategic partnerships, building high-performance teams, and enabling clients to achieve scalable, sustainable growth in today’s competitive landscape.